GKPR

A dining table set with various glasses, plates, and chopsticks, illuminated from underneath. There is a white bottle in the center of the table, and menus are visible on the table in front of some places. The setting appears to be in a restaurant.
View of a mountain range with a telescope set up outdoors and a building structure in the foreground.
A woman with long dark hair is holding a fan and standing in a room, facing right. She is wearing a checkered blazer over a patterned shirt and is near a table with bottles and a black purse.
A dining table set with glasses, napkins, and utensils, illuminated by sunlight coming through a window with multiple panes, in a room with a dark ceiling and a patterned curtain on the wall.
Close-up of a metallic box labeled 'Normal Objects x Grey Space' with a sleek, brushed metal finish on a dark surface.
Black and white photo of a large group of people sitting at a long table, smiling and taking pictures of a dessert with dry ice smoke in front of the camera
Two women are holding a bottle of mezcal and a small glass, with one woman pouring a shot while the other holds an empty glass.
A group of people dining at a table outdoors on a terrace overlooking the ocean, with a cloudy sky above.
A modern bedroom with large desk and shelving, view of desert landscape through window, and sliding glass door leading outside, black and white photograph.

Who We Are

GKPR is a senior-led public relations and brand communications studio for hospitality, culinary, lifestyle, and culture-driven brands.

We partner with founders, operators, chefs, hotels, restaurants, and creative teams to build visibility with intention — through media relations, brand storytelling, partnerships, programming, and culturally relevant moments that move beyond traditional PR.

Founded by Grace Kelly, GKPR brings more than a decade of experience across agency and in-house roles, with a background spanning restaurants, hotels, luxury hospitality, entertainment, cultural programming, and experiential activations.

We work with a focused client roster so every account receives senior-level strategy, direct involvement, and thoughtful execution from start to finish.

CLIENT SNAPSHOT

A desert landscape with mountains in the background and a pool in the foreground. There are patio umbrellas, a cushioned lounge chair, and potted cacti near a beige wall.
A clear glass bottle of mezcal artisanal spirit with a blue label, placed on dry, cracked soil outdoors with a background of mountains, green hills, and a partly cloudy sky.
A clear glass bottle of mezcal artisanal spirit with a blue label, placed on dry, cracked soil outdoors with a background of mountains, green hills, and a partly cloudy sky.

RESET HOTEL

A dimly lit bar with a concrete countertop, glasses, and neatly folded napkins, with shelves of bottles and hanging pendant lights, and a wall decorated with a shadow of a hanging object.

MANOJO MEZCAL

A landscape of rolling green hills with a small house with a white roof, scattered trees, and distant mountains under a light, cloudy sky.

BOULEVARD HOSPITALITY GROUP

NIGHTSKY CAMPS OPENING SUMMER 2026

SERVICES Hospitality, Travel, Destination, Culinary, Spirits, Lifestyle

MEDIA RELATIONS

Television news segment with a group of people standing behind tables with festive food and decorations, celebrating New Year's with a digital backdrop reading '2026'.
Television news segment with a group of people standing behind tables with festive food and decorations, celebrating New Year's with a digital backdrop reading '2026'.

Strategic press outreach designed to build visibility, credibility, and long-term brand relevance.

Includes:

  • Editorial outreach

  • Long-lead and short-lead pitching

  • Opening and launch announcements

  • Founder and executive profiling

  • Travel, hospitality, design, culinary, lifestyle, culture, and business press

  • Broadcast and local market outreach

  • Media hosting and press trip coordination

  • Press materials, media kits, fact sheets, and briefing documents

BRAND POSITIONING & MESSAGING

Modern rooftop patio with a cozy bed, outdoor seating, and surrounding metal building structures, with clear skies overhead.
Modern rooftop patio with a cozy bed, outdoor seating, and surrounding metal building structures, with clear skies overhead.

Clear, thoughtful storytelling that defines what makes a brand distinct and ensures every public-facing touchpoint feels aligned.

Includes:

  • Brand narrative development

  • Key messaging

  • Founder and brand story refinement

  • Property, restaurant, and portfolio positioning

  • Launch language

  • Press-facing copy

  • Talking points and media briefing materials

LAUNCH STRATEGY

Outdoor terrace with string lights, wooden tables, chairs, and a sofa, overlooking city buildings, palm trees, and mountains in the background during daylight.
Outdoor terrace with string lights, wooden tables, chairs, and a sofa, overlooking city buildings, palm trees, and mountains in the background during daylight.

Communications planning for openings, reintroductions, expansions, and key brand moments.

Includes:

  • Hotel, restaurant, and venue openings

  • Market launches and expansions

  • Menu, chef, and programming announcements

  • Pre-opening PR strategy

  • Editorial timing and rollout planning

  • Press preview strategy

  • Launch event support

PARTNERSHIPS &PROGRAMMING

A display of white, transparent, and light pink glassware and ceramic objects arranged on a reflective surface in a dark, modern exhibition space. The objects are illuminated from above, creating reflections and highlights.
A display of white, transparent, and light pink glassware and ceramic objects arranged on a reflective surface in a dark, modern exhibition space. The objects are illuminated from above, creating reflections and highlights.

Strategic collaborations and cultural moments designed to create content, press, and community relevance.

Includes:

  • Brand partnerships

  • Event concepts and programming

  • Hosted dinners and tastemaker moments

  • Cultural collaborations

  • Sponsorship strategy

  • On-property activations

  • Product integrations

  • Community and destination partnerships

INFLUENCER & TASTEMAKER STRATEGY

A man with tattoos, short black hair, and a beard, wearing a white Adidas jacket with blue stripes, is DJing with a turntable and mixer in front of him. There are decorative vases and bottles on shelves behind him in a dimly lit room.
A man with tattoos, short black hair, and a beard, wearing a white Adidas jacket with blue stripes, is DJing with a turntable and mixer in front of him. There are decorative vases and bottles on shelves behind him in a dimly lit room.

Curated creator and tastemaker outreach focused on alignment, content quality, and meaningful audience reach.

Includes:

  • Influencer stay strategy

  • Trade-for-content partnerships

  • Creator hosting

  • Resident creator programs

  • Tastemaker dinners and experiences

  • Deliverable negotiation

  • Content coordination

  • Social visibility moments

STRATEGIC COMMUNICATIONS COUNSEL

Lobby area with green velvet seating, bonsai trees in black pots, wall art of Buddha, illuminated signage with a pagoda and the word 'YAMASHIRO.'
Lobby area with green velvet seating, bonsai trees in black pots, wall art of Buddha, illuminated signage with a pagoda and the word 'YAMASHIRO.'

Ongoing guidance to help brands understand what to say, when to say it, and how to turn business activity into meaningful public momentum.

Includes:

  • PR roadmaps

  • Monthly communications planning

  • Reputation and visibility counsel

  • Executive and ownership advisory

  • Media training

  • Internal communications support

  • Cross-functional alignment with marketing, social, operations, and partnerships

* MEDIA RELATIONS * PARTNERSHIPS * VIP EXPERIENCES

* MEDIA RELATIONS * PARTNERSHIPS * VIP EXPERIENCES

People sitting at a wooden table with laptops, notebooks, glasses of water, and a small lamp.

Let’s Work Together